Abstract
This project examines the Impact of billboard advertising in promoting the sales of 7UP products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that 7UP adverts on television have greatly impacted in promoting sales of 7UP products in Enugu metropolis and a great number of the residents in Enugu metropolis strongly believe in 7UP advert messages. In conclusion, television advertising has indeed connected 7UP to Nigerians especially Enugu residents, by helping to create the initial awareness of their services, thereby promoting the demand and purchase of the company‟s product. Based on these findings, the study recommended that 7UP-NG advertising unit should always conduct a research to help them reduce risk to a manageable proportion. To this end, the researcher recommended 7UP-NG should in testify efforts in nourishing good customer’s relationship and carry out research from time to time to find out new desires of their customers and ways to meet up in order to reduce risk to a manageable proportion. The research suggested that further studies should be carried out on the impact of 7UP adverts in Newspapers, Magazines, and on Radio and Internet.
ABSTRACT
This research work investigated the Influence of Monitoring and Evaluation Strategies on Teaching and Learning in Secondary Scho...
Background to the Study
Language is a set of signs and symbols used to pass messages across to people. Language, verbal and non-verbal, i...
ABSTRACT
The use of medicinal plant extracts to maintain health, prevent or cure various diseases is known since ancient times. However,...
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The purpose of the study was to find out teachers’ awareness and use of assistive technology in teaching children with spe...
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This study was conducted to assess the impact of past adult literacy programm...
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Lack of in-depth knowledge of whole life costing implication in building design cost managemen...
ABSTRACT:- The study examined the influence of parents on children’s emotional adjustment in selected secon...
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The study is aimed at evaluating the microbiological quality control of soymilk beverage sold...
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This study assessed knowledge, attitude, practice and availability of safety measures towards prevention of Healthcare-Associate...
Background to the Study
According to Akintowa et al. (2009), more than 100 years ago, scientists discovered that many elements commonly f...